Singu Omnichannel Expansion
Singu Omnichannel Expansion
DURATION
6 Weeks
DURATION
6 Weeks
CLIENT
Singu App
CLIENT
Singu App
Web Development
Web Development
Digital Design
Digital Design
Marketing & Strategy
Marketing & Strategy
Digital Design
Digital Design
PROJECT OVERVIEW
PROJECT OVERVIEW
Singu shifted from a delivery-based app to a multi-service omnichannel platform serving salons, professionals, and end customers.
Singu shifted from a delivery-based app to a multi-service omnichannel platform serving salons, professionals, and end customers.
The Challenge
The Challenge
A fragmented structure made scaling difficult. They needed unified flows, integrated scheduling, and a stable architecture to support multiple service types.
A fragmented structure made scaling difficult. They needed unified flows, integrated scheduling, and a stable architecture to support multiple service types.
WHAT WE DID
WHAT WE DID
We led the full migration of Singu’s platform, integrating new booking and scheduling engines while unifying fragmented service flows into a cohesive omnichannel experience. Our team redesigned the UX for clarity and efficiency, created dashboards for partners and professionals, and delivered a scalable architecture capable of supporting future expansions and high-volume operations.
We led the full migration of Singu’s platform, integrating new booking and scheduling engines while unifying fragmented service flows into a cohesive omnichannel experience. Our team redesigned the UX for clarity and efficiency, created dashboards for partners and professionals, and delivered a scalable architecture capable of supporting future expansions and high-volume operations.
