Prosegur Benchmark & Market Study
Prosegur Benchmark & Market Study
DURATION
6 Weeks
DURATION
6 Weeks
CLIENT
Prosegur
CLIENT
Prosegur
Web Development
Web Development
Brand Identity
Brand Identity
Digital Design
Digital Design
Digital Design
Digital Design
PROJECT OVERVIEW
PROJECT OVERVIEW
Prosegur evaluated entering the neobanking market and needed a clear understanding of competition, user expectations, and product opportunities.
Prosegur evaluated entering the neobanking market and needed a clear understanding of competition, user expectations, and product opportunities.
The Challenge
The Challenge
The digital banking landscape is saturated, making it essential to identify differentiators and avoid building a generic product.
The digital banking landscape is saturated, making it essential to identify differentiators and avoid building a generic product.
WHAT WE DID
WHAT WE DID
We executed a comprehensive competitive benchmark of the neobanking sector, analyzing features, pricing models, onboarding flows, and technical approaches across leading platforms. This research allowed us to identify strategic opportunities, highlight risks, and provide Prosegur with a clear, actionable roadmap tailored to a differentiated market entry.
We executed a comprehensive competitive benchmark of the neobanking sector, analyzing features, pricing models, onboarding flows, and technical approaches across leading platforms. This research allowed us to identify strategic opportunities, highlight risks, and provide Prosegur with a clear, actionable roadmap tailored to a differentiated market entry.
